Conocimiento global › Archivos › Vol. 11 Núm. S1 (2026): REVISTA CONOCIMIENTO GLOBAL › Artículo

Perspectivas investigativas sobre la aplicación del Big Data en los procesos de gestión organizacional: oportunidades y desafíos

Flor Marlén Ávila Guerrero
Universidad Pedagógica y Tecnológica de Colombia
Linda Valentina Moreno González
Universidad Pedagógica y Tecnológica de Colombia
Danna Valentina Combita Pinzón
Resumen

El rápido auge de datos producidos por las organizaciones ha demandado la comprensión de cómo el Big Data hace variar los procesos de gestión, sin embargo, aún existen vacíos sobre lo que realmente supone el Big Data y qué obstáculos muestra la empresa a su adopción. Esta investigación tuvo como principal objetivo analizar la literatura sobre el uso del Big Data a nivel de procesos de gestión en las organizaciones desde 2022 hasta 2026. El estudio fue conducido bajo el paso de sistema de revisión de la literatura mediante el protocolo PRISMA tomando en cuenta las fuentes académicas publicadas en el período indicado. Los resultados evidencian aplicaciones en la toma de decisiones estratégicas, gestión de talento humano, marketing y gestión de clientes, cadena de suministro, finanzas, control de riesgos y nuevos productos junto a aprendizaje señalado para la eficiencia y la competitividad de la organización además de los obstáculos como limitaciones tecnológicas, brechas en las competencias y habilidades, resistencia y problemas de privacidad, costos de implementación. Lo que lleva a concluir que el Big Data se consolida en una herramienta estratégica para la organización pero que su aprovechamiento depende de poder superar los obstáculos.

Cómo citar
Ávila Guerrero, F. M., Moreno González, L. V., & Combita Pinzón, D. V. (2026). Perspectivas investigativas sobre la aplicación del Big Data en los procesos de gestión organizacional: oportunidades y desafíos. Conocimiento Global, 11(S1), 471-436. https://doi.org/10.70165/cglobal.v11iS1.708
Citas

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