International marketing: study of non-controlled variables for the export of seafood from the special tourist and cultural district of Riohacha

The objective of this paper is to analyze international marketing and the study of its uncontrollable variables for the export of seafood from the DETC of Riohacha. At a methodological level, this research is descriptive, under a quantitative paradigm, the population was made up of the managers of the fishmongers registered in the chamber of commerce of the special tourist and cultural district of Riohacha, which are 14 businesses, of the above described It was determined that the non-controllable variables, in the policy sector, the different departmental and municipal entities do not clearly manage policies to help in the commercialization and potentialization of this sector. In economic terms, both marketers and importers have the required capacity for this function, in the cultural part it is appreciated that this is not an impediment to carry out business. It is concluded that the businessmen under study perceive that departmental policies do not have due clarity or support from state institutions.