Characterization of the state of corporate social responsability in the hotels five stars of the city of Cartagena - case hotel Holiday Inn Morros Cartagena

Abstract

The objective of the present investigation is the characterization of the state of corporate social responsibility in the five-star hotels of the city of Cartagena- case hotel holiday -inn morros Cartagena, we identified the perception that the hotel has in regard to its actions of responsibility Social values such as values and coherence, internal public, suppliers, consumers, community and environment. The information was collected by applying a survey to the human resources management, complemented by direct observation and interviews with the person in charge of the agency. The research is qualitative - quantitative and corresponds to the descriptive type, following the empirical analytic paradigm.