Analysis of the impact of tourism activity on the socioeconomic development of the municipality of Puerto Colombia
https://orcid.org/0000-0002-9927-1585
The objective of the research was to analyze the impact of tourism on the socioeconomic development of the municipality of Puerto Colombia, Atlántico, taking into account its commercial activity, financial performance, and sustainability conditions. The study adopted a qualitative, descriptive approach with a non-experimental, field-based design. The population consisted of tourism business owners, visitors, and municipal officials, comprising a sample of 45 participants: 25 business owners, 15 tourists, and 5 officials. Data were collected using a structured questionnaire with 25 items on a Likert scale, validated through expert review and a pilot test. Data processing included coding, tabulation, and descriptive statistical analysis using frequency distributions and graphical representations. The results revealed a high level of economic dependence on tourism: 80% of merchants identified it as their main source of income, while 68% reported deficiencies in accounting and financial management. Likewise, 72% reported higher profitability during periods of high demand, in contrast to the 56% who reported difficulties covering operating costs during the off-season. The study identified limited adoption of digital marketing tools, a high level of business informality, and low participation in social and environmental responsibility initiatives. From the visitors’ perspective, shortcomings were evident in the organization of offerings, customer service, and hygiene. It is concluded that strengthening the sector requires business formalization, systematic financial management, digital marketing strategies, and socio-environmental sustainability mechanisms aimed at improving its economic performance.
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